Top Social Media Sites

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FACEBOOK

As of January 2011, Facebook has over 600 million active users worldwide making it one of the most popular social media sites available. Users create personal profiles, add other people as “friends” and exchange messages and information in a variety of ways. Users may join common interest groups, organized by workplace, business, school or another characteristic. Facebook serves as a strong Business to Consumer tool by providing instant updates on any given product or service.

Benefits

  • Generate brand awareness by connecting with existing or potential customers in a variety of age demographics
  • Facilitate customer engagement by creating event, promotion, contest, and invitation announcements
  • Maintain detailed profile with business information
  • Share instant business updates
  • Share rich media (video, picture)
  • Drive web traffic to and from your profile with content feeds from your website and other social media sites

 

LINKEDIN

LinkedIn is a business-related social media site that focuses on member’s professional experiences and skills rather than everyday interests and activities. As of January 2011, LinkedIn has over 100 million registered users worldwide and is available in six languages: English, Spanish, French, Portuguese, German and Italian.
 

Benefits

  • Create linked-in company page to engage professionals in a business context
  • Market relevant company information
  • Post job openings, search for job openings and search for candidates to fill open positions

 

TWITTER

Twitter is a social networking and micro blogging service that allows users to participate in “real time” conversations. Participants could potentially post updates minute-by-minute for their followers to see and respond to. These messages or “tweets” are visible to the public by default and can be sent directly to followers phones via text message.
 

Benefits

  • Create user profile with custom images and graphics
  • Build network of people to share information with minute-by-minute
  • Utilize Text Messaging to send updates to followers instantly
  • The most “instant” form of information sharing/ updating and is often used to coordinate events

 

YOUTUBE

YouTube is a video sharing website that allows users to upload, categorize, share and view videos.  YouTube hosts user-generated video clips, TV show clips, music videos and video blogging called “vlogging.” Once video content is uploaded, it can be shared through email, website, blog and other social media sites.
 

Benefits

  • Maintain user profile with comapny information
  • Catalogue videos in one location and share on your other social media sites including e-mail, Facebook, Twitter, Google buzz, Tumblr, Blogger, Myspace etc
  • Support user comment options and on-the spot video recording and response
  • Participate in "vlogging" where users post videos in subjects of interest and maintain dailogue on the content